As music marketers, we wanted to evaluate the value that different TikTok boosted post objectives create for artists. In this case study we compared engagement and views objectives.
Read MoreWavo is pleased to announce it placed No. 55 on the 2022 Report on Business ranking of Canada’s Top Growing Companies. This is our third straight year ranking on this list.
Read MoreThe question that every digital marketer asks themselves is “am I spending my advertising dollars in the most cost-effective way?” This article makes the case for running digital advertising campaigns with a Views rather than a Clicks objective.
In an effort to create the most value for artists, we tested how Facebook, Instagram Feed, and Instagram Story placements impact how an ad is received by audiences.
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