For an up-and-coming artist in today’s technologically-driven music landscape, a “viral” moment is often highly sought after, as it brings newfound attention and potential new fans to the forefront. But while a big highlight moment has the power to elevate an artist’s career, the way they leverage it – and follow up – is equally, if not more important.
In this article, we will explore how, with the approval of artist grants, we can collaborate with you to run targeted digital campaigns, leveraging our expertise and experience to optimize results.
What’s the deal with YouTube Shorts? YouTube recently unlocked advertising on Shorts to select advertisers through the Video Views Consideration pilot program. We put Shorts to the test against standard YouTube video campaigns to determine which drives views more efficiently and what the proper use case for each format should be.
In this article, we will explore why Spotify is likely to maintain its current subscription pricing until fan reliance on streaming recommendations grows. Until then, Spotify seems to have a different vision for how to improve artist’s revenues - supporting fan transactions.
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