TikTok is removing the “Custom Identity” feature in 2026, requiring all paid ads to run under verified TikTok accounts. For music marketers, this shift may seem restrictive at first—but it’s actually a major win for artists and labels looking to build lasting fan connections.

Wavo’s AI Assistants use Large Language Models and RAG to turn your data into instant, actionable insights. Ask questions in plain language and get real-time answers pulled directly from your dashboards. This blog breaks down how the tech works and why it’s changing how music marketers plan, analyze, and optimize campaigns. Smarter decisions start here.

New in the Audience Dashboard: Instantly view Instagram custom audience size estimates, showing upper and lower bounds for each ad set. Gain quick insight into targeting scope and campaign coverage—no Ads Manager needed.

Wavo just dropped two powerful new features to level up your workflow. AI Web Search lets you tap into real-time trends, press, and fan conversations across the internet—without leaving your dashboard. Plus, with chat history now live, every query and insight is saved, searchable, and ready when you need it.