Less is More: 6 Reasons to Consolidate Media Spend for Impact

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Less is More: 6 Reasons to Consolidate Media Spend for Impact

Maximizing the impact of your media spend means not spreading that budget too thinly.


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‘Lifestyle’ Audiences on Snapchat Drive Engagement Efficiently

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‘Lifestyle’ Audiences on Snapchat Drive Engagement Efficiently

We created a new ‘Lifestyle’ audience on Snapchat and compared its performance against our standard prospecting and custom audiences.

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What Works Where? Social Media Platforms and the Creative Content that Performs Best

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What Works Where? Social Media Platforms and the Creative Content that Performs Best

Different content is best suited to different social media platforms, and understanding the appropriate strategy in each use case will lead to greater marketing success.


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Snapchat, IGS, FB/IG Feed : Which Placement Best Drives Qualified Clicks?

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Snapchat, IGS, FB/IG Feed : Which Placement Best Drives Qualified Clicks?

We compared the likelihood of Linkfire click-throughs for audiences targeted on Snapchat, FB/IG Feed and IGS.

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