In an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.
Read MoreIn an effort to create the most value for artists, we tested how Facebook, Instagram Feed, and Instagram Story placements impact how an ad is received by audiences.
Read MoreFacebook and Instagram users under the age of 18 can now be reached only through broad age, gender, and location targeting. We consider the best ways for music marketers to reach these important young audiences.
We evaluated the performance of new age/gender/location U18 audiences against our usual Core Fans, Lookalike, and Prospecting targeting.
