In an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.
Read MoreWavo Labs compared the Instagram Feed, Explore, Stories, and Reels placements for dark ads with a 15 second Video Views (Thruplay) objective. This comparison is meant to identify which placement drives which results most cost effectively, and this data will help inform how Wavo can create the most value for artists through advertising on Instagram.
Read MoreIn an effort to create the most value for artists, we tested how Facebook, Instagram Feed, and Instagram Story placements impact how an ad is received by audiences.
Read MoreFacebook and Instagram users under the age of 18 can now be reached only through broad age, gender, and location targeting. We consider the best ways for music marketers to reach these important young audiences.
