Which Meta Platform is Best at Driving Clicks for Ticket Sales?
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In this case study, we look into whether Instagram or Facebook is better at driving clicks specifically for touring and event ticket sales.
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Twitter Ads: Which Objective is Best for Music Marketing?
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As music advertisers we sought to discover which music marketing metrics are generated cost effectively by either a Video View or Engagement campaign objectives on Twitter.
Read MoreSnapchat vs FB/IG: Which Platform Best Creates Merch Sales?
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In an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.
Read MoreWhich Instagram Ad Placement Best Drives Music Marketing Results?
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Wavo Labs compared the Instagram Feed, Explore, Stories, and Reels placements for dark ads with a 15 second Video Views (Thruplay) objective. This comparison is meant to identify which placement drives which results most cost effectively, and this data will help inform how Wavo can create the most value for artists through advertising on Instagram.
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