Break Through The Noise

The average social post only reaches 1% to 5% of your fans. Every one of your social posts has to compete with content from friends, viral videos, and endless posts from influencers. Reaching your fans with your new release is critical to building momentum, but sometimes you have to “pay to play.” That doesn’t mean you have to break the bank. Wavo helped Electra combine paid and organic media to cut through the noise.

AI-Driven Media Strategy

Wavo’s AI assistant helped Electra craft a data-informed strategy. From suggesting content to identifying the right time to post, the AI-powered insights guided Electra in making decisions that improved her reach and boosted fan engagement.
 

Optimizing Paid & Organic Media

With Wavo’s Audience Dashboard, Electra could see how her paid campaigns boosted her reach. Paid efforts not only amplified her visibility during launch week but also sustained her organic growth long after, proving the value of a combined media strategy.

Connect and grow your “Super Fans”

Spotify for Artists writes: “There are fans, and then there are die-hard, listen-on-repeat, buy-up-all-your-merch fans.”

Superfans make up less than 3% of listeners but contribute 20%-40% of streams and 50% of merch sales. They’re the first to buy tickets and often bring friends along. They want to engage with artists beyond just record and show announcements. Engaging with superfans is crucial to building a successful career. Electra uses our analytics to consistently grow and connect with her superfans.

Comprehensive Engagement Insights

With Wavo’s multiple dashboard views, Electra could track which content resonated best across posts and platforms, offering region-specific insights. These advanced metrics empowered her to continually refine her strategy, ensuring consistent engagement and growth.