For an up-and-coming artist in today’s technologically-driven music landscape, a “viral” moment is often highly sought after, as it brings newfound attention and potential new fans to the forefront. But while a big highlight moment has the power to elevate an artist’s career, the way they leverage it – and follow up – is equally, if not more important.
In this article, we will explore how, with the approval of artist grants, we can collaborate with you to run targeted digital campaigns, leveraging our expertise and experience to optimize results.
In the streaming era, artist merchandise is a key way for supporters to demonstrate their fandom and contribute directly to revenues for artists. This is especially relevant in light of Billboard's recent decision to allow select merch bundles (now called ‘Fan Packs’) to count towards charting and album sales. This blog post explores the concept of utilizing pixels in this context and discusses their significance within a number of use cases.
Read MoreWhat’s the deal with YouTube Shorts? YouTube recently unlocked advertising on Shorts to select advertisers through the Video Views Consideration pilot program. We put Shorts to the test against standard YouTube video campaigns to determine which drives views more efficiently and what the proper use case for each format should be.
