A Value Comparison of TikTok Boosted Post Campaign Objectives

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A Value Comparison of TikTok Boosted Post Campaign Objectives

As music marketers, we wanted to evaluate the value that different TikTok boosted post objectives create for artists. In this case study we compared engagement and views objectives.

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Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?

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Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?

We wanted to discover the different value provided by Spotify Marquee relative to Spotify Audio ads.


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FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?

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FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?

This blog compares the relative music marketing value that Facebook and Instagram boosted posts drive.


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YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?

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YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?

We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.


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