For an up-and-coming artist in today’s technologically-driven music landscape, a “viral” moment is often highly sought after, as it brings newfound attention and potential new fans to the forefront. But while a big highlight moment has the power to elevate an artist’s career, the way they leverage it – and follow up – is equally, if not more important.
In this article, we will explore why Spotify is likely to maintain its current subscription pricing until fan reliance on streaming recommendations grows. Until then, Spotify seems to have a different vision for how to improve artist’s revenues - supporting fan transactions.
Read MoreThe language of digital marketing is rife with jargon. Despite this, critical digital marketing metrics are frequently shared with individuals who may be less familiar with the marketing language. This highlights the need for reporting methods that clearly define the value behind common metrics in a simple, easy-to-understand language that avoids confusion with individuals less familiar with the niche.
A Grammy nomination is a huge achievement for any musician, and it's also a fantastic opportunity to boost their career. At Wavo, we have a comprehensive playbook for maximizing the benefits of a Grammy nomination.
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