Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?
/We test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.
Read MoreWe test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.
Read MoreThis month, we introduced a music industry-first into our Marketing Analytics platform: the ability to connect and visualize marketing and streaming data in one place, enabling users to make faster, more informed decisions for artist campaigns. Plus, two handy features that improve music marketing reports.
Read MoreWe compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.
Read MoreWe compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.
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