Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?

Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?

We test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.

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What's New in Wavo Marketing Analytics: October 2021

What's New in Wavo Marketing Analytics: October 2021

This month, we introduced a music industry-first into our Marketing Analytics platform: the ability to connect and visualize marketing and streaming data in one place, enabling users to make faster, more informed decisions for artist campaigns. Plus, two handy features that improve music marketing reports.

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TikTok Boosted Posts for Artists: What Video Content Works Best?

TikTok Boosted Posts for Artists: What Video Content Works Best?

We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.

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Instagram Dark Ads vs. Boosted Posts: How Do They Compare?

Instagram Dark Ads vs. Boosted Posts: How Do They Compare?

We compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.

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