Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?
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We wanted to discover the different value provided by Spotify Marquee relative to Spotify Audio ads.
YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?
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We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.
TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?
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For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.
TikTok Boosted Posts for Artists: What Video Content Works Best?
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We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.
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