Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?

Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?

We wanted to discover the different value provided by Spotify Marquee relative to Spotify Audio ads.


Read More

YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?

YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?

We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.


Read More

TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?

TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?

For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.


Read More

TikTok Boosted Posts for Artists: What Video Content Works Best?

TikTok Boosted Posts for Artists: What Video Content Works Best?

We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.

Read More