Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?
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We test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.
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TikTok Boosted Posts for Artists: What Video Content Works Best?
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We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.
Read MoreMusic Videos vs. Visualizers: Which Video Type Drives More ThruPlays on FB/IG?
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We look at the difference in ad performance between two pieces of artist content used to promote new music releases: music video snippets and visualizers.
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