Spotify Related Artist Fans Targeting vs. Real Time Context Targeting: Which Audience Drives More Streams?

Spotify Related Artist Fans Targeting vs. Real Time Context Targeting: Which Audience Drives More Streams?

We compare these two types of targeting to understand which drives more value for artists.

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Music Videos vs. Visualizers: Which Video Type Drives More ThruPlays on FB/IG?

Music Videos vs. Visualizers: Which Video Type Drives More ThruPlays on FB/IG?

We look at the difference in ad performance between two pieces of artist content used to promote new music releases: music video snippets and visualizers.

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What’s New in Marketing Analytics: Introducing Digital Marketing Benchmark Dashboards

What’s New in Marketing Analytics: Introducing Digital Marketing Benchmark Dashboards

Aggregate all your campaign data together to compare the success of different channels, set performance targets, and manage spend.

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Pride in Practice: 3 Ways Wavo Is Committed to Diversity, Inclusion and Social Empowerment All Year Round

Pride in Practice: 3 Ways Wavo Is Committed to Diversity, Inclusion and Social Empowerment All Year Round

Learn how Wavo commits to diversity, inclusion and social empowerment all year round—internally, externally, and in support of our communities.

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