How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences
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We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.
Instagram Dark Ads vs. Boosted Posts: How Do They Compare?
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We compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.
Read MoreSpotify Related Artist Fans Targeting vs. Real Time Context Targeting: Which Audience Drives More Streams?
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We compare these two types of targeting to understand which drives more value for artists.
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