We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.

Instagram Dark Ads vs. Boosted Posts: How Do They Compare?

We compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.

Spotify Related Artist Fans Targeting vs. Real Time Context Targeting: Which Audience Drives More Streams?

We compare these two types of targeting to understand which drives more value for artists.