For this test, we compared Instagram Reels ads with Instagram Stories ads to determine which placement drives results most efficiently for artists.
We test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.
Read MoreWe compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.
Read MoreWe look at the difference in ad performance between two pieces of artist content used to promote new music releases: music video snippets and visualizers.
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