We’re introducing new audience development dashboards for Instagram. These dashboards identify how much of a given audience organic and paid posts penetrate, and this data can be used to inform paid media strategy.
Read MoreIn an era of online shopping and digital marketing - where does music merchandise fit? How do you maximize your e-Commerce advertising around the holidays? The challenge is creating a media mix that will generate the maximum return on ad spend.
Read MoreIn today’s digital advertising sphere, it’s increasingly difficult to generate the desired attention and awareness around key moments for an artist. That task becomes practically impossible when relying on organic posts alone.
Read MoreIn an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.
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