In the streaming era, artist merchandise is a key way for supporters to demonstrate their fandom and contribute directly to revenues for artists. This is especially relevant in light of Billboard's recent decision to allow select merch bundles (now called ‘Fan Packs’) to count towards charting and album sales. This blog post explores the concept of utilizing pixels in this context and discusses their significance within a number of use cases.

In an era of online shopping and digital marketing - where does music merchandise fit? How do you maximize your e-Commerce advertising around the holidays? The challenge is creating a media mix that will generate the maximum return on ad spend.