The Problem with (and Solution to) Royalty Payments in the Music Industry

The Problem with (and Solution to) Royalty Payments in the Music Industry

Why does so much money fail to reach songwriters? This is often due to songwriters failing to adequately identify which copyrights they are entitled to. With the amount of bureaucratic red tape facing them, the reality is that oftentimes songwriters are not paid what they are owed due to errors or omissions.

The solution to this problem? Technology.

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Are Music Sales Still Hackable? How Taylor Swift Hit 1.5 Million + in First Week Sales

Are Music Sales Still Hackable? How Taylor Swift Hit 1.5 Million + in First Week Sales

Taylor Swift’s album ‘Midnights’ released Oct. 21st and topped the charts with first week sales of over 1.5 million units. This article reveals Taylor and her team’s comprehensive strategy that effectively hacked the unhackable new Billboard rules.

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Which Instagram Ad Placement Best Drives Music Marketing Results?

Which Instagram Ad Placement Best Drives Music Marketing Results?

Wavo Labs compared the Instagram Feed, Explore, Stories, and Reels placements for dark ads with a 15 second Video Views (Thruplay) objective. This comparison is meant to identify which placement drives which results most cost effectively, and this data will help inform how Wavo can create the most value for artists through advertising on Instagram.

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Music Clickability: Drive Virality through TikTok Ads

Music Clickability: Drive Virality through TikTok Ads

With TikTok’s Music Clickability feature, users can identify the song while in the ad, click-through to a page where they can browse through content that has also used the same music, and be prompted to use that music in their own original content.


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