Unlock the secrets to capitalizing on your viral TikTok moment with proven music marketing strategies. This comprehensive guide includes tactics for engaging your audience, creating follow-up content, cross-promoting on other platforms, leveraging paid advertising, and collaborating with influencers and brands to maximize your music success.

Adrian Burger has written recent opinion editorials for Music Ally, Music Business Worldwide, and Trapital. He leads lafter.io, a creative management boutique, and is a former employee of Wavo. In this interview, Burger discusses the music streaming attribution problem, Clicks vs Views, strategies for emerging vs established artists, Spotify Marquee, tech integrations, and more.

We’re introducing new audience development dashboards for Instagram. These dashboards identify how much of a given audience organic and paid posts penetrate, and this data can be used to inform paid media strategy.

In today’s digital advertising sphere, it’s increasingly difficult to generate the desired attention and awareness around key moments for an artist. That task becomes practically impossible when relying on organic posts alone.