Snapchat vs FB/IG: Which Platform Best Creates Merch Sales?

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Snapchat vs FB/IG: Which Platform Best Creates Merch Sales?

In an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.

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How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences

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How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences

We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.


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