In today’s digital advertising sphere, it’s increasingly difficult to generate the desired attention and awareness around key moments for an artist. That task becomes practically impossible when relying on organic posts alone.
Read MoreIn an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.
Read MoreWhy does so much money fail to reach songwriters? This is often due to songwriters failing to adequately identify which copyrights they are entitled to. With the amount of bureaucratic red tape facing them, the reality is that oftentimes songwriters are not paid what they are owed due to errors or omissions.
The solution to this problem? Technology.
Read MoreTaylor Swift’s album ‘Midnights’ released Oct. 21st and topped the charts with first week sales of over 1.5 million units. This article reveals Taylor and her team’s comprehensive strategy that effectively hacked the unhackable new Billboard rules.
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