Wavo Labs compared the Instagram Feed, Explore, Stories, and Reels placements for dark ads with a 15 second Video Views (Thruplay) objective. This comparison is meant to identify which placement drives which results most cost effectively, and this data will help inform how Wavo can create the most value for artists through advertising on Instagram.
Read MoreWith TikTok’s Music Clickability feature, users can identify the song while in the ad, click-through to a page where they can browse through content that has also used the same music, and be prompted to use that music in their own original content.
Optimizations are a key tool used by digital marketers to improve mid-campaign performance. In this article, Media Analyst Specialist Hayley Foote goes in depth in describing Wavo’s data-centric approach to identifying mid-flight campaign optimizations.
As music marketers, we wanted to evaluate the value that different TikTok boosted post objectives create for artists. In this case study we compared engagement and views objectives.
Read More
