Wavo Secures Financing from BDC to Deliver on Vision of Analytics-Enabled Music Industry 

Wavo Secures Financing from BDC to Deliver on Vision of Analytics-Enabled Music Industry 

We’re excited to announce that Wavo has secured non-dilutive, quasi-equity financing from BDC’s Growth and Transition Capital division, allowing us to provide even better solutions to our 1000+ music industry clients.

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Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?

Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?

We test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.

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What's New in Wavo Marketing Analytics: October 2021

What's New in Wavo Marketing Analytics: October 2021

This month, we introduced a music industry-first into our Marketing Analytics platform: the ability to connect and visualize marketing and streaming data in one place, enabling users to make faster, more informed decisions for artist campaigns. Plus, two handy features that improve music marketing reports.

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TikTok Boosted Posts for Artists: What Video Content Works Best?

TikTok Boosted Posts for Artists: What Video Content Works Best?

We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.

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