In an effort to create the most value for artists, we compared the performance of Snapchat merch sales campaigns, relative to similar Facebook/ Instagram merch sales campaigns.
Read MoreWhy does so much money fail to reach songwriters? This is often due to songwriters failing to adequately identify which copyrights they are entitled to. With the amount of bureaucratic red tape facing them, the reality is that oftentimes songwriters are not paid what they are owed due to errors or omissions.
The solution to this problem? Technology.
Read MoreTaylor Swift’s album ‘Midnights’ released Oct. 21st and topped the charts with first week sales of over 1.5 million units. This article reveals Taylor and her team’s comprehensive strategy that effectively hacked the unhackable new Billboard rules.
Read MoreWavo Labs compared the Instagram Feed, Explore, Stories, and Reels placements for dark ads with a 15 second Video Views (Thruplay) objective. This comparison is meant to identify which placement drives which results most cost effectively, and this data will help inform how Wavo can create the most value for artists through advertising on Instagram.
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