With TikTok’s Music Clickability feature, users can identify the song while in the ad, click-through to a page where they can browse through content that has also used the same music, and be prompted to use that music in their own original content.
Optimizations are a key tool used by digital marketers to improve mid-campaign performance. In this article, Media Analyst Specialist Hayley Foote goes in depth in describing Wavo’s data-centric approach to identifying mid-flight campaign optimizations.
As music marketers, we wanted to evaluate the value that different TikTok boosted post objectives create for artists. In this case study we compared engagement and views objectives.
Read MoreWavo is pleased to announce it placed No. 55 on the 2022 Report on Business ranking of Canada’s Top Growing Companies. This is our third straight year ranking on this list.
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