For an up-and-coming artist in today’s technologically-driven music landscape, a “viral” moment is often highly sought after, as it brings newfound attention and potential new fans to the forefront. But while a big highlight moment has the power to elevate an artist’s career, the way they leverage it – and follow up – is equally, if not more important.

The language of digital marketing is rife with jargon. Despite this, critical digital marketing metrics are frequently shared with individuals who may be less familiar with the marketing language. This highlights the need for reporting methods that clearly define the value behind common metrics in a simple, easy-to-understand language that avoids confusion with individuals less familiar with the niche.

Optimizations are a key tool used by digital marketers to improve mid-campaign performance. In this article, Media Analyst Specialist Hayley Foote goes in depth in describing Wavo’s data-centric approach to identifying mid-flight campaign optimizations.