Winter Holiday Marketing Tips for Artists

Winter Holiday Marketing Tips for Artists

While the music industry enters a release slowdown during the holidays, fans increase both their listening and spending habits. Here are seven last-minute but no less effective strategies to keep your artists top of mind this holiday season and drive more streams, purchases, and audience growth.

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Wavo Secures Financing from BDC to Deliver on Vision of Analytics-Enabled Music Industry 

Wavo Secures Financing from BDC to Deliver on Vision of Analytics-Enabled Music Industry 

We’re excited to announce that Wavo has secured non-dilutive, quasi-equity financing from BDC’s Growth and Transition Capital division, allowing us to provide even better solutions to our 1000+ music industry clients.

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Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?

Artist Content vs. Music Videos: Which Video Type Drives More ThruPlays on FB/IG?

We test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.

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What's New in Wavo Marketing Analytics: October 2021

What's New in Wavo Marketing Analytics: October 2021

This month, we introduced a music industry-first into our Marketing Analytics platform: the ability to connect and visualize marketing and streaming data in one place, enabling users to make faster, more informed decisions for artist campaigns. Plus, two handy features that improve music marketing reports.

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