We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.
Read MoreWe compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.
Read MoreWe compare these two types of targeting to understand which drives more value for artists.
Read MoreWe look at the difference in ad performance between two pieces of artist content used to promote new music releases: music video snippets and visualizers.
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