What's New in Wavo Marketing Analytics: October 2021

What's New in Wavo Marketing Analytics: October 2021

This month, we introduced a music industry-first into our Marketing Analytics platform: the ability to connect and visualize marketing and streaming data in one place, enabling users to make faster, more informed decisions for artist campaigns. Plus, two handy features that improve music marketing reports.

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TikTok Boosted Posts for Artists: What Video Content Works Best?

TikTok Boosted Posts for Artists: What Video Content Works Best?

We compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.

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Instagram Dark Ads vs. Boosted Posts: How Do They Compare?

Instagram Dark Ads vs. Boosted Posts: How Do They Compare?

We compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.

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Spotify Related Artist Fans Targeting vs. Real Time Context Targeting: Which Audience Drives More Streams?

Spotify Related Artist Fans Targeting vs. Real Time Context Targeting: Which Audience Drives More Streams?

We compare these two types of targeting to understand which drives more value for artists.

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