TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?
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For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.
Instagram Reels vs. Instagram Stories: Which Ad Placement is Better for Music Marketing?
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For this test, we compared Instagram Reels ads with Instagram Stories ads to determine which placement drives results most efficiently for artists.
YouTube TrueView for Action: How We Used the New Google Ad Format to Drive Livestream Ticket Sales
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In this case study, we worked with Google to test their new TrueView for Action campaign format on a live-streamed event campaign.
How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences
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We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.