YouTube TrueView for Action: How We Used the New Google Ad Format to Drive Livestream Ticket Sales
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In this case study, we worked with Google to test their new TrueView for Action campaign format on a live-streamed event campaign.
How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences
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We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.