Spotify’s ad platform offers both video and audio formats, so in support of client business objectives, we set out to test which one drives music streams more efficiently.
Read MoreWe test whether artist content or music video creatives drive the most cost-effective results on Facebook and Instagram.
Read MoreWe compared video content used in TikTok Boosted Post campaigns to see which performs best: music video creatives or videos that appear organic to the platform.
Read MoreWe compare the value for artists between two popular types of Instagram sponsored posts: Boosted Posts and Dark Ads.
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