Wavo Support | Frequently Asked Questions
In a changing digital media landscape, one thing has remained constant: the power of great creative.
All ad platforms have restrictions for the kinds of content that can be used in an ad. If you aren’t sure whether your ads are safe, reference the list below. Simply put: failure to comply with these set specifications will result in your creative material being denied by ad platforms.
Not all content works well as advertising creative. Here is content that should be avoided for paid media.
With over 1.6 billion people using Facebook every single day, Facebook Ads have become an essential strategy for artists who want to grow their audience.
Google Display Ads allow you to strategically reach people with visual banners as they browse websites, watch YouTube videos, check Gmail, and use mobile apps.
Instagram Stories drive a ton of engagement: since the feature arrived in 2016, time spent in-app has increased to 32 minutes per day for under-25-year-olds.
Twitter is a busy social platform. Over 500 million tweets covering live events, news, and opinions are sent every day and topics are driven by influential people. This makes it a useful channel for artists who want to tap into global conversations as well as keep up with what’s being said about them.
Though Snapchat has not reached the scale of competitors like Facebook and Instagram, the platform’s active users and unique creative options are a major draw for music advertisers looking to extend the reach of their campaigns.
In 2019, TikTok introduced advertising options, which allow for interest-based targeting, custom audience and pixel tracking, as well as age, gender, location, network and operating system targeting. Here’s what you need to know to get started with TikTok for music advertising.
To monitor your pacing toward goals, as well as give you the necessary information to update team members and stakeholders, Wavo sends Check-Ins on campaign performance at twice-weekly intervals.
This article explains how we set goals for Influencer Marketing campaigns as well as how these goals drive performance.
This article explains how we set goals for Merch campaigns as well as how these goals drive performance.
This article explains how we set goals for Events campaigns as well as how these goals drive performance.
Once a media plan is approved, you can expect a content turnaround time of five business days for Instagram and three days for TikTok.
One of the biggest challenges of influencer marketing is tracking campaign performance beyond surface-level metrics. Wavo has a number of tools to make this easier.
For record labels and agencies, we identified four scenarios where influencer marketing campaigns can drive key results for artists.
Radio program directors in the US use “call-out” research to measure the familiarity, appeal, and fatigue of songs to determine which ones should get airplay. Using geo-targeted digital advertisements, Wavo will boost the familiarity and appeal of your song and improve call-out research results.
This article explains how we set goals for Recorded Music campaigns as well as how these goals drive performance.
Tracking pixels are tiny, transparent images embedded into web pages and ads that allow advertisers to track campaign actions and gain deeper insights into ad performance.
If Wavo’s pixel is only FB pixel being placed on the ticket page, you only need to supply the Pixel ID.
