What Causes a Low-Performing Creative?

Not all content works well as advertising creative. Here is content that should be avoided for paid media.

Animated Creatives

Animated creatives make for an attractive complement to a content package, but they consistently underperform when used for paid media.

Visualizers and Animations of Artwork

Animated versions of the album artwork and Visualizers are consistently some of the lowest-performing creatives even if they follow other best practices such as having bright colors or displaying the artist’s face.

Dark or Black & White Creatives

Color is essential to high performing creatives on Facebook & Instagram.