About Wavo Advertising Campaign Goals (Influencer Marketing)

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Recorded Music Advertising Goals.jpg

Successful advertising campaigns start with goal-setting. The campaign goals selected in your media plan are based on the outcomes you want to achieve. This article explains how we set goals for Influencer Marketing campaigns as well as how these goals drive performance.


All influencer marketing campaigns at Wavo fall into one category: Awareness.

Build Awareness

Awareness campaigns center around getting as many relevant people as possible to see Influencer content and get to know your artist and their music. Here is a typical setup for an awareness campaign. 

 

Campaign Goals

Increase Awareness for an artist or their new single/EP/album

Media Goals

3-second video views (CPV)

KPIs

Engagements (CPE) 

Views (CPV)