Getting Started with Google Display Ads for Music

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What are Google Display Ads?

Google Display Ads allow you to strategically reach people with visual banners as they browse websites, watch YouTube videos, check Gmail, and use mobile apps.

Unlike Search Ads, which target people who are ready-to-buy, Display Ads introduce people to artists they are likely to be interested in, generating initial interest. Display Ads are also a great option when you want to remind people about concert tickets and merch deals or re-engage previous website visitors. Here’s a basic overview of Display Ads from Google:

Who sees Google Display ads?

Just about everyone. The Google Display Network includes over 2 million sites and reaches “over 90% of people on the Internet” across a wide range of devices, platforms, and content.

Your targeting decisions (more on that later) dictate where your ads appear and who is likely to see them.


Creative best practices

  • Focus on visual elements
    Google Display Ads don’t include sound. To get people’s attention, use high-quality and high-contrast images or GIFs that follow Wavo creative best practices.

Creative specifications

Google Display Ads come in a wide-range of banner sizes. Those with the most inventory include:

  • 250 x 250 – Square

  • 200 x 200 – Small Square

  • 468 x 60 – Banner

  • 728 x 90 – Leaderboard

  • 300 x 250 – Inline Rectangle

  • 336 x 280 – Large Rectangle

  • 120 x 600 – Skyscraper

  • 160 x 600 – Wide Skyscraper

  • 300 x 600 – Half-Page Ad

  • 970 x 90 – Large Leaderboard

Audience targeting

Google Display ads offer lots of targeting options. One way to reach music fans is through affinity audiences, which target people based on their interests.

  • Blues Fans

  • Classical Music Enthusiasts

  • Country Music Fans

  • Electronic Dance Music Fans

  • Folk & Traditional Music Enthusiasts

  • Indie & Alternative Rock Fans

  • Jazz Enthusiasts

  • Metalheads

  • Pop Music Fans

  • Rap & Hip Hop Fans

  • Rock Music Fans

  • Spanish-Language Music Fans

  • World Music Fans