How Can I Use Digital Ads to Support Radio?

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Radio program directors in the US use “call-out” research to measure the familiarity, appeal, and fatigue of songs. Paired with streaming numbers, this research determines which songs should get airplay on local stations.

Using geo-targeted digital advertisements, Wavo will boost the familiarity and appeal of your song and improve call-out research results. We focus on three main goals: 

  1. Raise awareness and increase familiarity for the song with Facebook and Instagram campaigns.

  2. Increase in-market streams of the song with Youtube Trueview ads focused on people who watch 30 seconds or more. 

  3. Increase in-market streams for the artist with Spotify audio advertising. 

These campaigns get reported on at a high-level with radio-specific metrics like reach, in-market streams, and ad recall.