What Creative Gets Banned?

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All ad platforms have restrictions for the kinds of content that can be used in an ad. If you aren’t sure whether your ads are safe, reference the list below. Simply put: failure to comply with these set specifications will result in your creative material being denied by ad platforms. 

YouTube TrueView

  • No swearing

  • No guns

  • No drugs (includes alcohol and cigarettes)

  • No nudity or sexually explicit content 

  • No violence

  • See Google Policies

Facebook/Instagram

Snapchat

  • No on-screen CTAs

  • No swearing

  • No guns

  • No drugs

  • No nudity

  • No violence

  • No letter-boxing on majority of creative No YouTube, Facebook, IG or Twitter URLs

  • See Snapchat Policies

Twitter

  • No swearing

  • No guns

  • No drugs (Includes alcohol and cigarettes)

  • No nudity

  • No violence

  • See Twitter Policies

Spotify

  • No swearing

  • No guns

  • No drugs (Includes alcohol and cigarettes)

  • No nudity or explicit adult content

  • No violence

  • See Spotify Policies