How Do I Know If My Campaign Is Performing Well?

One of the biggest challenges of influencer marketing is tracking campaign performance beyond surface-level metrics. Wavo has a number of tools to make this easier. 

• Media plans and campaign reports include genre-specific benchmarks for video views and engagements, so you can easily see how your content is performing against its original forecast. 
  

• Influencer dashboards let you see which creators, campaigns, and content are driving marketing goals.
  

• Campaign reports include metrics like earned media (i.e. free publicity from shares) and viewer sentiment for deeper insights.