A Grammy nomination is a huge achievement for any musician, and it's also a fantastic opportunity to boost their career. At Wavo, we have a comprehensive playbook for maximizing the benefits of a Grammy nomination.
Read MoreAt Wavo we’re excited to announce our new Automated Campaign Tagging feature. Automated Tagging helps marketing teams augment campaign data with music specific classifications like artist tags or ISRC codes, all of this with the click of a button and without the need for rigid naming conventions or manual searching.
As music advertisers we sought to discover which music marketing metrics are generated cost effectively by either a Video View or Engagement campaign objectives on Twitter.
Read MoreA&Rs of the 20th century relied almost exclusively on their instincts. However, A&Rs today have access to more data than ever to inform their decisions. So, how do A&Rs combine this new plethora of data alongside their knack for knowing what’s a hit?
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