Wavo has Been Named one of Deloitte's Technology Fast 50™ Companies, for the Third Straight Year
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Wavo has been named one of Deloitte's Technology Fast 50™ companies, for the third year in a row!
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The Streaming Attribution Problem and Music Marketing Strategies with Adrian Burger
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Adrian Burger has written recent opinion editorials for Music Ally, Music Business Worldwide, and Trapital. He leads lafter.io, a creative management boutique, and is a former employee of Wavo. In this interview, Burger discusses the music streaming attribution problem, Clicks vs Views, strategies for emerging vs established artists, Spotify Marquee, tech integrations, and more.
Read MorePaid and Organic Posts Dashboard for Instagram
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We’re introducing new audience development dashboards for Instagram. These dashboards identify how much of a given audience organic and paid posts penetrate, and this data can be used to inform paid media strategy.
Read MoreBest Practices for Holiday Music Merchandise Sales
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In an era of online shopping and digital marketing - where does music merchandise fit? How do you maximize your e-Commerce advertising around the holidays? The challenge is creating a media mix that will generate the maximum return on ad spend.
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