Snapchat, IGS, FB/IG Feed : Which Placement Best Drives Qualified Clicks?
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We compared the likelihood of Linkfire click-throughs for audiences targeted on Snapchat, FB/IG Feed and IGS.
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Wavo Blog: Ad Costs and the Holiday Season
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The CPM metric determines how many people paid advertising can reach with their message. This article outlines how CPM fluctuates over the holiday season and demonstrates how music marketers can capitalize on this.
Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?
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We wanted to discover the different value provided by Spotify Marquee relative to Spotify Audio ads.
Wavo Blog: The Case for Spotify Marquee
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From Spotify’s Jordan Snyder, this article outlines how music marketers can deepen their fanbase through the use of Spotify marquee ads in support of new releases.