Different content is best suited to different social media platforms, and understanding the appropriate strategy in each use case will lead to greater marketing success.

The CPM metric determines how many people paid advertising can reach with their message. This article outlines how CPM fluctuates over the holiday season and demonstrates how music marketers can capitalize on this.

From Spotify’s Jordan Snyder, this article outlines how music marketers can deepen their fanbase through the use of Spotify marquee ads in support of new releases.

In the world of marketing recorded music, there’s nothing more important than understanding the impact of marketing tactics on the streaming consumption of a release. That’s why Wavo created the streaming correlations widget.