Wavo Blog: How We Create Campaign Benchmarks
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Benchmarks are an essential tool for making investing in music marketing scalable and predictable. This article outlines how Wavo sets goals for our clients.
Wavo Blog: Introducing Automated Campaign Reports
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With Automated Campaign Reports you can more quickly review and share time sensitive data from completed campaigns, all in a deliverable with live immersive components.
Wavo Blog: Facebook and Instagram U18 Audience Changes
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Facebook and Instagram users under the age of 18 can now be reached only through broad age, gender, and location targeting. We consider the best ways for music marketers to reach these important young audiences.
Facebook and Instagram U18 Targeting Changes: How Do Broad U18 Audiences Compare?
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We evaluated the performance of new age/gender/location U18 audiences against our usual Core Fans, Lookalike, and Prospecting targeting.