FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?
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This blog compares the relative music marketing value that Facebook and Instagram boosted posts drive.
YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?
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We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.
TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?
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For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.
What's New in Wavo Marketing Analytics: March 2022
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You can now add custom conversion events–like Linkfire click-throughs, ticket sales, and merch buys–to Wavo Campaign Dashboards, making it easy to track and prove the ROI of your campaigns. Plus, explore new and improved data tagging workflows.
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