Wavo Blog: This series shares information that’s most relevant to music marketers around the globe.

Context

Today at Wavo, we’re excited to announce our latest and final addition to our integrated media planning solution - Automated Campaign Reports.

The goal behind the integrated media planner was to bring our three flagship media planning solutions—media plans, campaign dashboards, and campaign reports into a single platform. With Automated Campaign Reports you can more quickly review and share time sensitive data from completed campaigns, all in a deliverable with live immersive components to accommodate extended attribution periods.

Key Takeaways

Automated Campaign Reports reduce report turnaround time, which in turn accelerates time to insight. Faster insight helps you understand key takeaways to align with your stakeholders on what is working. Increase or unlock new budgets, attribute your marketing activity to artist outcomes, or get your results in front of the right team at the right time. More than ever, Wavo is making it simple to make data informed adjustments for future campaigns.

Live components allow for a new, uninterrupted flow of data directly in your campaign report, even after it has been delivered. Stay informed on campaign attribution windows and incremental spend without ever leaving the report tab. 

Want a closer look? Check out how your latest campaign reports look here.

Written by Nick Johnston, Product Manager

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