Wavo Blog: Introducing Automated Campaign Reports
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With Automated Campaign Reports you can more quickly review and share time sensitive data from completed campaigns, all in a deliverable with live immersive components.
Wavo Blog: Facebook and Instagram U18 Audience Changes
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Facebook and Instagram users under the age of 18 can now be reached only through broad age, gender, and location targeting. We consider the best ways for music marketers to reach these important young audiences.
Facebook and Instagram U18 Targeting Changes: How Do Broad U18 Audiences Compare?
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We evaluated the performance of new age/gender/location U18 audiences against our usual Core Fans, Lookalike, and Prospecting targeting.
FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?
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This blog compares the relative music marketing value that Facebook and Instagram boosted posts drive.