YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?
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We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.
TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?
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For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.
What's New in Wavo Marketing Analytics: March 2022
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You can now add custom conversion events–like Linkfire click-throughs, ticket sales, and merch buys–to Wavo Campaign Dashboards, making it easy to track and prove the ROI of your campaigns. Plus, explore new and improved data tagging workflows.
Read MoreIntroducing Wavo’s Integrated Media Planning Platform for Music
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The Integrated Media Planning Platform for Music is now available to Wavo customers. Current customers can reach out to their Wavo representative to learn more about how the platform can help their team or visit the FAQ for details.
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